Cars like the Land Rover Evoque, endorsed by Victoria Beckham, have more women customers than men.
"The toughest part was continuing to believe that we could do it," Tata told journalists covering the Auto Expo in New Delhi, where he unveiled the lowest-priced car in the world. He added that "a promise is a promise", hinting at the ability of his company to deliver even in the face of brutal scepticism.
After creating a flutter with the world's cheapest car, the Nano, Tata Motors will contribute structural components to one of Boeing's most ambitious projects, the 787 Dreamliner.
Within 15 days of opening the registration process for Nano, its Rs 1 lakh car, Tata Motors has sold nearly 5,00,000 application forms, raking in Rs 15 crore (at Rs 300 each). Distributors associated with the Nano bookings said most of the forms were likely to translate into bookings.
The company is also working on various other measures such as enhancing quality of manufacturing facilities and improving customer buying and after sales experience.
In the commercial vehicles segment, the company's sales declined by 45.83 per cent to 25,738 units in the domestic market during the month compared to 47,515 units in the corresponding month previous year.
Tata Motors hasn't announced the prices of the new vehicles yet. This is the first time that the company has introduced such a large number of new vehicles on a single day.
After witnessing a historic launch, the Nano could prove to be a flagship brand for Tata Motors' fortunes.
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Strategy might not help revive volume growth in passenger vehicle sales.
The legislation revokes the original lease agreement signed between Tata Motors, the country's biggest automobile maker, and the West Bengal Industrial Development Corporation.
The company is planning the despite facing continued pressure on sales.
Car-maker sends another strongly-worded letter on vendor park.
Tata Motors was allotted 1,000 acres of prime agriculture land at the Pantnagar industrial estate in the hope that the company would set up its dream Nano project in Uttarakhand. It has now agreed in principle to allot 50 acres more to the auto giant. Tata Motors is seeking 100 acres for housing purposes. Meanwhile, suspense continues over the Nano project being shifted to the hill state.
Even as Tata Motors is racing against time to get its new Singur plant near Kolkata ready for commercial roll-out of the Nano by October 2008, the company may need an out-of-the-box solution to overcome some delays in the integrated plant and component park structure proposed for the vehicle.
The world's cheapest car, the Nano, may still roll out from Singur with Tata Motors today expressing hope that the West Bengal government's new rehabilitation package will evoke a positive response from unwilling land-losers who had refused compensation.
Though the workers have not gone on strike, they moved the labour department for not receiving any wage hike since 2015.
The conflict began around Diwali when a group of workers demanded pay hike.
''The meeting between the state government and the Tata Motors officials will be held on September 28,'' Chief Secretary Amit Kiran Deb told reporters at the state secretariat. The meeting will take place amidst speculation that Tata Motors is preparing to pull out from Singur due to continued agitation by Trinamool Congress-led opposition demanding return of 400 acres of land to 'unwilling' farmers.
On the eve of Durga Puja in October 2008, industrialist Ratan Tata announced that Tata Motors would withdraw from the nearly completed Nano car plant in Singur, attributing the decision to Mamata Banerjee's anti-land acquisition movement, which he claimed had derailed what was meant to be a "groundbreaking project" -- the world's cheapest car.
Deep in Tata Motors' largest factory, engineers don 3D glasses to play with car designs and prototypes projected from a 10-metre wide computer screen. Their quest? The automaker's next blockbuster car model.
You know the Tata Sierra is a true icon when driving on the highways and hill climbs of Chandigarh, the car instantly drew all eyes to it.
Tata Motors on Tuesday said it is rejigging its dealerships with plans to open product category-specific outlets as it looks to increase sales volumes of passenger vehicles.
It has turned around its domestic operations under the HorizoNext strategy
The product is currently undergoing testing at the Tata Motors European Technical Centre, the company's research and development outfit in UK, and at the Engineering Research Centre at Pune.
Tata Motors' passenger vehicle sales stood at 229,325 units in the last financial year, registering a market share of just 8.9 per cent.
The company had sold 51,160 vehicles in the same month last year.
Many say Tata Motors has perhaps paid the price for being too ambitious.
The Argentinian becomes the first brand ambassador of the company in its 70-year history.
Under the passenger car division, the company sells small car Nano, hatchback Indica series and Indigo family of sedans.
The Indian car market was on a record nine months decline till July and sales picked up only in August and September.
According to sources in the state government, Tata Sons chairman Ratan N Tata is expected to be in town on June 2 and the plant will be inaugurated by Gujarat Chief Minister Narendra Modi.
Company says that this is a long-term plan as it continues to evaluate options.
There are many things we can do with the Nano. It is a canvas, says Managing Director Karl Slym.
Refreshed Tata Indigo eCS and facelifted Tata Sumo Gold are also expected to be unveiled.
Tata Motors says the car which faced short circuiting has been repaired and handed back to the owner in Ahmedabad.
Tata Motors on Tuesday said it has started open sales of its small car, Nano, in Maharashtra, West Bengal, Uttar Pradesh and Karnataka.
Unlikely to follow Pune model where a bifurcated package had a portion of pay linked to performance
Briefing the media after a three-hour tour at the project site, Ravi Kant said the trial production would commence in June-July and after a month or two, regular production would begin. "Commercial production, that is the real thing, will start in October, around the Durga Puja time," he said.
Tata Motors on Friday claimed that its people's car was "absolutely safe", saying a probe into fires that gutted a couple of brand new 'Nanos' by an expert team found 'no manufacturing defects'.
Tata Motors on Friday claimed that its people's car was "absolutely safe", saying a probe into fires that gutted a couple of brand new 'Nanos' by an expert team found 'no manufacturing defects'.
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